Value Gift Card System Overview
Value Gift Card delivers a turnkey, easy to use electronic gift card system specifically designed for independent and multiple location merchants, restaurants, spas and salons. Its enhanced features will help increase sales and improve customer retention.
How the Value Gift Card System Works
Sales
Included with the Value Gift Card Merchant Kit are store branded point-of-purchase displays which the merchant places in a visible location. A customer purchases a Gift Card with cash, check or credit card for any dollar amount desired. The amount purchased is recorded as "stored value" at Value Gift Card's secure data center.
Redemptions
The Cardholder presents the gift card for full or partial payment of a purchase. The merchant swipes the card through the Value Gift Card POS terminal for authorization and transmission of data to Value Gift Card's data center. The card's magnetic stripe identifies the card number, merchant location and terminal ID for which the card has been issued.
Reload Incentives
The cardholder can purchase additional value or "reload" the card for any dollar amount during their visit to the merchant's location. Value Gift Card provides its merchants with various promotional programs to encourage card reloading.
Data Processing
The Value Gift Card System operates in real time as a closed loop debit network. Transactions, such as card activations, reloads, redemptions, and balance inquiries initiated from the Value Gift Card POS terminal, are transmitted to its secure data center. The transaction request is authorized, data is captured in the merchant database and an approval or requested information is transmitted via the Value Gift Card POS terminal. The built in terminal printer produces a two-part paper receipt of each transaction for the merchant and the customer.
Security Features
All transactions and balance inquiries are processed in real time over our highly secure electronic transaction system network. All cards remain inactive until activated on-site which reduces employee theft and counterfeiting.
