Frequently Asked Questions
Q: Why electronic gift cards versus paper gift certificates?
A: Electronic gift cards are the favorite choice for retailers across the country. The major reasons are:
No Cash Back -- the value remaining after a partial redemption stays on the card, ensuring additional opportunities to solidify the customer relationship and retain funds. Real time Data Capture -- electronic gift cards virtually eliminates both the losses associated with paper gift certificates and costly tracking and accounting.
Q: What are the benefits of the Value Gift Card System to a merchant?
A: Electronic gift cards are convenient because:
Customers carry gift cards in their wallets with other plastics. Security -- Value Gift Cards cannot be photocopied like paper gift certificates. Merchant branding -- a "billboard in a wallet" establishes the merchant as the destination. With Value Gift Cards, a merchant will gain more name recognition and exposure in the marketplace, further expanding its customer base.
Q: How does the Value Gift Card system work?
A: A customer enters the merchant's establishment and asks to purchase a gift card. The merchant takes a card from inventory and activates it for the dollar amount desired by swiping the card through the VGC POS terminal, or their own computer if using our exclusive V:Terminal. The card is now ready to be used at any participating store location.
Q: What type of reporting will I receive with Value Gift Card's system?
A: Merchants receive their own private website with user name and password where they can run five comprehensive reports 24 hours a day, seven days a week.
Q: How soon can the gift card be redeemed at a participating merchant location after value has been added to the card?
A: The gift card may be used immediately after activation. Value Gift Card transactions are processed in real time.
Q: How do I get the customer with an existing gift card to add more value?
A: Gift cards are a significant revenue generator and can be very profitable for your business. The use of incentives with your gift card program will motivate consumers to add value to their card. For example, if a customer adds $60 to their existing card, offer to give that customer $65 worth of value. The "add-value" feature of the Value Gift Card system offers limitless marketing opportunities to increase sales and improve customer retention.
